LATE last month, tens of thousands of runners who are registered for this year’s New York City Marathon got an e-mail from Mary Wittenberg, the president and chief executive of New York Road Runners. ...Ed Norton knows that a majority of people who now donate to charity don’t do so online; they write checks. But he and his partners contend that Crowdrise, with its mix of edginess, silliness and good-humored competition, can change that habit, especially for young people.
Crowdrise aims to make raising money for a cause not just easy, but also fun. Setting up a page to support something you care about takes less than a minute. Then, friends and family can be invited to be sponsors by donating any amount of money, large or small. You don’t have to run a marathon. You can volunteer at a soup kitchen or do whatever strikes your fancy. But Ms. Wittenberg, who has already sent her e-mail to 33,000 runners based in the United States and will soon send one to the 27,000 or so based elsewhere, hopes that anyone running in New York on Nov. 7 will use Crowdrise to do it for charity.
Once your Crowdrise page is up, anyone can donate to it and join your team.
Crowdrise isn’t the only site that helps with online fund-raising. There are a handful, with FirstGiving.com among the best known. But Crowdrise is different, its founders and users say, because it seeks to build community in much the way that Facebook does.
No comments:
Post a Comment